LOAN OFFICERS ON PURPOSE

Conquering Call Reluctance in a Challenging Market

Discover how high performance mortgage professionals have maintained production regardless of the economic or interest rate environment

  • Develop the confidence to take customer-oriented application and develop excellent submission quality that will Develop the confidence to take customer-oriented application and develop excellent submission quality that will yield that will yield no more than three conditions.
  • Learn to prioritize the vital production activities from the trivial to maximize your income per hour
  • Focus on providing value in your proposals
  • Practice the three keys of value selling
  • It’s not about you, it’s about the client
  • It's not about what you say, it’s about what you ask
  • It's not about creating a selling environment, it's about creating a buying environment.
  • See yourself as a trusted advisor that brings value and that promotes the interests of the client/referral partner.
  • Prepare for each call with the objective of the call
  • Be clear of the revenue/production oriented activities
  • Exercise Effective time blocking
  • Filter the vital emails from the trivial
  • Have established market and business plans with clear referral partner relationships and scheduled marketing activities for the year
  • Develop a strong professional self esteem